Longitudinally it extends from the border with France and the French Riviera (or Côte d'Azur) near Ventimiglia (a former customs post) eastwards to Capo Corvo (also known as Punta Bianca) which marks the eastern end of the Gulf of La Spezia and is close to the regional border between Liguria and Tuscany.

[1][2] The Italian Riviera crosses all four Ligurian provinces and their capitals Genoa, Savona, Imperia and La Spezia, with a total length of about 350 km (218 miles).

[5] Its mild climate draws an active tourist trade in the numerous coastal resorts, which include Alassio, Bonassola, Bordighera, Camogli, Cinque Terre, Lerici, Levanto, Noli, Portofino, Porto Venere, Santa Margherita Ligure, Sanremo, San Fruttuoso, and Sestri Levante.

It is also known for its historical association with international celebrity and artistic visitors;[6][7] writers and poets like Percy Bysshe Shelley, Lord Byron, Ezra Pound, and Ernest Hemingway were inspired by the beauty and spirit of Liguria.

[8] As a tourist centre, the Italian Riviera benefits from over 300 days of sunshine per year, and is known for its beaches, colourfully painted towns, natural environment, food, and luxury villas and hotels, as well as for its popular resort facilities, major yachting and cruising areas with several marinas, festivals, golf courses, sailing, rock climbing and scenic views of centuries old farmhouses and cottages.