Seven different projects were submitted, resulting in the victory of Ferret, who adhered to the Art Nouveau movement, so much in vogue in France back then.

In 1927, by means of normalizing a situation of tolerance that lasted for years and in order, among other things, to cope with competition from neighbouring Côte d'Azur; the RDL n. 2448 from 22 December 1927 "Ruling in favour of the City of Sanremo" was converted into Law n. 3125 of 27 December 1928; allowing the City of Sanremo, quite exceptionally, to engage in gambling activities and also allowing an arrangement of the municipal budget so to facilitate the execution of major public works.

The Casino was first born as a Kursaal, and initially its building held theatre programmes, concerts and eateries as well as serving as a meeting place for foreigners.

From 1927 to 1934 the Casino was managed by Luigi De Santis who proved to be, among other things, a first-rate gamester for its knowledge of the game and the particularities of the world around it.

De Santis invited Marta Abba to Sanremo and offered her the Compagnia Stabile (Theatre Company) of which Pirandello was to be its Artistic Director.