The winner of the "Campioni" section of the 70th Sanremo Festival, Diodato with "Fai rumore", would have represented Italy at the Eurovision Song Contest 2020, which was planned to be held in Rotterdam, the Netherlands.

Since 2015, the winning artist of the Sanremo Music Festival is rewarded with the opportunity to represent Italy at the Eurovision Song Contest, although in 2016 the winner declined and the broadcaster appointed the runner-up as the Italian entrant.

Italian broadcaster RAI confirmed that the performer that would represent Italy at the 2020 Eurovision Song Contest would be selected from the competing artists at the Sanremo Music Festival 2020.

According to the rules of Sanremo 2020, the winner of the festival earns the right to represent Italy at the Eurovision Song Contest, but in case the artist is not available or refuses the offer, the organisers of the event reserve the right to choose another participant via their own criteria.

Among the competing artists were former Eurovision Song Contest entrants Raphael Gualazzi and Francesco Gabbani, who represented Italy in 2011 and 2017 respectively.