Bassey graduated in Nigeria in Theatre Arts at Obafemi Awolowo University before studying at the London School of Fashion.

[3] She started her (almost) eponymous label in 2006[2] which was Ituen Basi.

[4] In 2019 she was unveiling her new collection at the Arise Fashion Week in Lagos where she was described as a "design veteran".

[5] The Ankara and Beads collection earned her “The Most Innovative Designer” award in 2009 and the following year she created the Independence collection.

The Love Series collection made her the “Most Creative Designer” at Arise Magazine Fashion Week and the Double Take collection made her Designer of the Year, Africa during the 2012 Mercedes Benz Fashion Week Africa in Johannesburg.