Ivana Sert (née Smiljković, Serbian Cyrillic: Ивана Серт; born 25 October 1979) is a Serbian-Turkish television personality, socialite, presenter, model, fashion designer, entrepreneur, businesswoman, beauty pageant titleholder, author, and occasional actress.

She is the founder of the Ivana Sert brand and was known for her role as a judge on Show TV's Bugün Ne Giysem?

It was in Istanbul that she met her husband Yurdal, son of prominent real estate developer Mehmet Sert.

[8][9] In 2011, after heating up the stage on Yok Böyle Dans, the Turkish version of Dancing With the Stars, Ivana Sert withdrew from the competition because of her doctor's advice in week 12.

[10] In 2012, Sert appeared as a special guest star in the thirty fourth episode of the Kanal D series Yalan Dünya as herself.