In can form, the flavors are: Apple, Blackberry, Cherry Lime, Clementine, Grapefruit, Mango, Peach, Pomegranate, and Strawberry.

[3][9] Local bars in Colorado initially showed support to the company by serving the drink mixed with alcohol.

[12] In 2005, Izze began being released in 12-packs of 8.4-ounce cans, intended for distribution in schools, which became popular purchases at Target and Tesco stores.

PepsiCo had been declining in sales, partially because consumers had started moving towards healthier "natural beverage" brands like Izze.

Izze, which had 29 employees at the time, stayed in Colorado, and a Pepsi executive moved to area to help grow the brand.