J-blogosphere is the name that some members of the Jewish blogging community use to refer to themselves.
The name "J-blogosphere" was coined by Steven I. Weiss when he was the leader of "Protocols," a now defunct group J-blog, and one of the first notable Jewish blogs.
[citation needed] Variations on the term were employed there as early as August 2003, and the first use of "J-blogosphere" appears to have been made in February 2004.
The aim of the contest is to direct new readers towards Jewish, Israeli, and pro-Israel blogs.
This resulted in the cancellation of the JIBs and The People's Choice Awards running in its place.