[6] The Redstone Building, however, would continue to house the flagship store well into the 20th century, keeping the Petersen name until 1989.

[6] The name of the department store chain, which expanded in several Midwest states, was simplified to Von Maur.

[8] A couple of years after opening, the River Music Experience focused more on live performances on the second floor.

[9] Today the building also features Mojo's coffee shop, a restaurant, and office space.

The Petersen's Sons Store is a small-scale version of Burnham & Root's Rookery Building in Chicago.

It features round-arched arcades around groups of vertical windows and the nameplate decorated in terracotta on a slightly projecting entrance frontispiece.

At the roofline is a traditional brick cornice and the spandrels above the third floor arches are plain.