Justin Irvin Rivera (born September 23, 2001), better known by his stage name J.I the Prince of N.Y or more recently simply J.I., is an American rapper, singer, and songwriter.

[2][3] At a young age he was introduced by his parents to music like old-school hip hop and reggaeton, and would make rudimentary beats on a miniature keyboard.

[5] He began writing raps and freestyling with his brothers in middle school, influenced by New York City rappers like Biggie, Nas, DMX, Jay-Z and Big Pun.

[13] After getting kicked out of his mom's house he made the decision to give music one last try and connected with his future manager Gabi Acevedo to restart his career.

1, which included his breakout single "Need Me", a "melodic, punch-line laden" track sampling the 2000 song "Best of Me, Part 2" by Mýa featuring Jay-Z.

[7] Holding the final shows in his hometown of New York, he became the first artist in history to sell out the legendary SOB's venue on three consecutive nights.

[19][20] In July 2020 he came out with the single "Spanglish" with Puerto Rican rapper Myke Towers, with both artists mixing English and Spanish in their verses.

as a part of its recently launched RADAR program meant to promote "world-class talent through [their] global marketing and editorial teams" with placement in their official playlists, a mini-documentary, third-party partnerships, a Spotify Singles recording and support on the EP release.

"[2] His melodic rap-sung style and distinctive New York accent have resulted in comparisons to A Boogie wit da Hoodie and Lil Tjay.