Bernstein created The Million Dollar Arm contest in India, which yielded the first two Indian men (Rinku Singh and Dinesh Patel) to ever sign pro sports contracts in the US (with the Pittsburgh Pirates).

Bernstein started his career in brand management at Grey Advertising working exclusively with Procter & Gamble accounts.

Bernstein became a partner in Pro Access Group in 1997 and created a platform of marketing campaigns to mark significant achievements in sports history.

[1] Bernstein set up an Indian reality TV contest called The Million Dollar Arm[2] which was aired on Zee Sports (Now, TEN Action).

Additionally, the winner received formal training in the United States with the possibility of being selected as a pitcher for a Major League Baseball team.