Jeffrey Bruce Jacobs AM (19 September 1943 – 24 November 2019) was an American-born Australian orientalist who specialized in Taiwan studies.

In Taiwan, he was known as Chia Po (Chinese: 家博; pinyin: jiābó), a simplified transliteration of his surname, or by the nickname Big Beard (大鬍子; dà hú zi).

J. Bruce Jacobs was born on 19 September 1943[1] in the United States,[2] and educated at Columbia University, where he earned bachelor's, master's, and doctoral degrees.

While writing for that publication, he argued that a paradigm shift was necessary in Taiwanese politics and diplomatic efforts, while comparing the one-China policy to the flat Earth model.

[16] He was a signatory or sole author of several open letters appearing in the Taipei Times, which discussed a wide array of topics relating to politics in Taiwan.

[22] Jacobs regularly penned electoral analyses for the Taipei Times, including in 2004,[23] 2005,[24] 2008's presidential[25][26] and legislative election,[27] 2010,[28] 2014,[29] 2016,[30] and 2018.