[4] Pharmacy chain Eckerd Corporation bought J. Byron, which at the time comprised 12 stores, in 1968.

[6] At the same time, the chain exited Orlando and sold its four stores there to Ross Dress for Less.

[7] Their commercials featured the jingle "The right look, the right price, JByrons" (changed to "at Byrons" after the name changed when also the kid say: "Hey, you dropped the "J!")

in the Spanish jingle "Es mi moda, al precio justo, JByrons" (changed to "en Byrons") Later commercials featured the jingle "At Byrons the magic, the magic is in the prices" also in the Spanish jingle "En Byrons, la magia, la magia están en los precios."

[8] Five years later, 17 of the Byrons stores were closed, and the remaining 37 were sold to Uptons.