[1] In 1914, Williamson's became concerned with reports of American films being made from plays which they were producing in Australia, such as Sealed Orders and The Sign of the Cross.
[2] According to writer Ralph Marsden: The Firm's overall loss on their film program, although probably not too great, was bad enough to deter them from further production investment – apart from a couple of not-too-successful attempts in the early 1930s and again in 1966 as co-producers of They’re A Weird Mob...
The late J. C. Williamson himself had had an early association with the ‘bio tableau’ yet thought it ‘... derogatory to the dignity of the most important theatrical enterprise in Australia to be mixed up with that form of entertainment’.
There also seems to have been surprisingly little understanding of the need for strong pre-release publicity; once the film was made the reputation of the original stage production was thought sufficient to ensure success.
With an enlightened, courageous and persistent production head, it's just possible that the JCW studio might have endured; as it was, the enterprise quickly became a lost chance, with its lesson and existence soon completely forgotten.