John Darius Bikoff (born September 21, 1961)[1] is an American entrepreneur, founder and CEO of Energy Brands.
He was born to an American father from Brooklyn and an Iranian Jewish mother.
[2] His father, William, was the owner of a real estate management company and was also a metals importer.
[3] In 2007, Bikoff sold Energy Brands to The Coca-Cola Company for $4.1 billion.
[7] He owns a four-bedroom, 2 bathroom apartment condo in New York City.