[4] Merchandise featuring him included books, comics, and games;[13] as a star, he was called on to open supermarkets and commission US Navy ships.

Joe Hagan of The New York Observer noted, without attribution, that "Legend has it that ... Mr. Garroway grew jealous and began spiking Muggs' orange juice with benzedrine to make him misbehave and deliver his human co-host back to center stage.

[16] He was restrained in a harness and leash, but sometimes escaped: during one remote broadcast he climbed a tree and had to be lured down with bananas, and in Beirut an associate producer had to chase him in her underwear down a hotel hallway.

",[10] the story is well documented in the 1954 press, including the report from an NBC representative circulated by the International News Service: "An NBC spokesman said yesterday the network plans no punitive action against J. Fred Muggs, popular TV chimp star which bit comedienne Martha Raye and her understudy [Vickie Carlson] Saturday night.

[8][13] During a 1955 episode of the game show Make the Connection, Muggs appeared with Joanne Cottingham, who served as his babysitter; the panel was supposed to attempt to guess her relationship to the chimpanzee, but after Muggs was introduced, he spent most of the segment running all over the set (as well as behind it) until host Gene Rayburn finally called the game and awarded Cottingham the show's maximum $150 payoff by default.

[17] This article focused on the chimpanzee, whom writer Harvey Kurtzman named "J. Floyd Gluggs", and his apparent ambition to take over "Garrowunway's" spot as anchor.

Sure enough, by the end of the article, with "Garrowunway" rapping rudely on the window from outside the building, "Gluggs" appears in Garroway's familiar closing pose, in suit, glasses and lavalier microphone, saying "vootie" in place of the anchor's tagline "Peace," with his right palm thrust forward.

The caption reads, "By George...we've warned Garrowunway to watch out..." Today interrupted its coverage of Queen Elizabeth II's coronation (which involved slightly delayed still pictures and BBC radio audio) with foolery and advertising for tea, featuring Muggs.

[4] Muggs and his "live-in girlfriend", Phoebe B. Beebe (who also made appearances on Today), were still alive as of January 12, 2012, and living in Citrus Park, Florida, in the care of Gerald Preis, Mennella's son.