Lindeberg served as Creative Director, and assembled a small team of designers headed by Roland Hjort, who was recruited from the Swedish apparel brand H&M.

Lindeberg decided to feature his collections for the first time as a part of official New York Fashion Week Schedule in Bryant Park.

J.Lindeberg has been worn on several official occasions by Bono from U2, Brad Pitt, Justin Timberlake, Ashton Kutcher, The Killers, and Jane's Addiction, among others.

[citation needed] In mid-2002, Lindeberg and his wife Marcella, whom he met at Diesel, permanently relocated to London to set up a base for J.Lindeberg's international marketing operations and a UK showroom with the purpose of expanding the brand.

After appearing at the Milano Moda Uomo Fashion week, work began on reconstructing J.Lindeberg's worldwide stores to also carry the women's collection.

The issues were resolved when the capital investment firm Proventus became the new principal owner of J.Lindeberg with Stefan Engström, who also became the company’s new CEO.

[citation needed] In the wake of the restructure, Lindeberg returned to the role of Creative Director and relocated with Marcella to New York.

In 2017, Stefan Engström decided to leave the role as CEO and was replaced by the company’s CFO, Johan Mark.