Proprietors of the most important establishments in Italy, including some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association: Roberto Capucci, Emilio Schuberth, Maria Antonelli, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Simonetta Colonna Di Cesarò, Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini, and the lawyer Pietro Parisio.

It was followed by presentations from renowned fashion houses including Armani, Bottega Veneta, Roberto Cavalli, Dolce & Gabbana, Etro, Fendi, Ferragamo, Gucci, Jil Sander, Marni, Max Mara, Missoni, Miu Miu, Moschino, Philipp Plein, Prada, Pucci, John Richmond, Tod's, Valentino, Versace and Zegna among others.

Additionally, on 20 November 2013, Giorgio Armani made the announcement of his decision to join the Italian Chamber of Fashion.

[10] In 2022, Gucci made a debut at Milan Fashion Week, finding 68 pairs of twins to showcase their design.

In 2014, Greenpeace protested to demand "toxic-free fashion" by hanging signs in the Galleria Vittorio Emanuele II.