Joseph Percy Bruce (Chinese: 卜道成; pinyin: Bǔ Dàochéng, 1861–1934) was a British missionary to China.
In 1908, he purchased about 360,000 square meters (545 mu) of land to the southwest of the old city of Jinan for the establishment of Cheeloo University.
After his return to the United Kingdom, he served as governor of the School of Oriental Studies in London[1] from 1929 to 1931.
[2] In May 1925, Bruce was appointed the first Professor of Chinese at the School of Oriental Studies (later School of Oriental and African Studies, or SOAS), replacing W. Hopkyn Rees, Reader in Chinese, who had died in August 1924.
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