The company was founded in 2004 to provide the opportunity for employees in China's service industry to learn and gain skills to help them in their daily working lives.
[1][2] Additionally, many individuals and graduates in China lack the practical experience and skills required for a service industry career,[3] and are often particularly appreciative of the opportunity to learn through training.
[4] JETT was founded by Justin Barrow, Ed Dean and Toby Collins.
The idea for the business came in 2003 when Barrow and Dean witnessed a local Chinese waitress in a Shanghai restaurant struggling to serve a foreign customer as she did not have the skills she needed.
In addition to consulting on a case by case basis, company services are divided into one of three categories: The following products and services are grouped under ‘Research’: JETT is a registered member of the Mystery Shopping Providers Association (MSPA).