On 1 October 2012, it was announced that Sports Direct had purchased part of the business, including 20 stores, the brand, and its website for £28.3 million.

On 10 February 2009, JJB put their Qube and Original Shoe Company subsidiaries into administration, after failing to find a buyer.

[12] On 13 October 2009, JJB admitted that former executives were being investigated by both HM Revenue & Customs and the Serious Organised Crime Agency.

[13] JJB was one of many companies that had undergone major restructuring and change due to the recession and faced a £31.5 million debt, the closure of 95 stores and a possible hostile takeover by one of its top rivals, JD Sports, as of February 2011.

[16] In February 2011, JJB revealed that as many as 95 of its stores faced closure within the next two years,[17] and had asked for emergency £31.5m funding on 11 December 2011.

[19] It was reported that the Bill & Melinda Gates Foundation was to lose millions of dollars from this outcome, following its investment in JJB Sports in 2009.

[20] On 1 October 2012, it was announced that rival retailer Sports Direct had purchased the 'JJB' brand name, website and 20 stores, saving around 550 jobs.

[4] On 13 October 2009, JJB admitted that former executives were being investigated by both HM Revenue & Customs and the Serious Organised Crime Agency.

The campaign involves prime time television advertising, national press coverage, in store promotions, and online competitions.

The Ready campaign was JJB Sport's first appearance on television for over four years, and represented the company's desire to become profitable again.

In May 2005, JJB Sports were fined £8.3 million, by the Office of Fair Trading (OFT), for fixing the price of England and Manchester United shirts in 2000 and 2001.

JJB also ran health and fitness centres in the Republic of Ireland, which are now operated by Sports Direct, following the liquidation of the company.