JOB (rolling papers)

[5] His brother Joseph Bardou had formed a separate company making "le Nil" cigarette papers, with a laughing elephant as its logo.

Careful attention to marketing included development of premium or luxury papers, with attractive boxes designed for ladies.

[7] At the end of 1858, Pierre Bardou bought a large house at 18 rue St Sauveur in Perpignan for 40,000 francs, originally an apartment building, which he divided into one area for manufacturing and another for his residence.

In 2008, the company commissioned Stuckist artist, Paul Harvey to create a campaign series of posters with a stylistic reference to Alphonse Mucha.

[10] Harvey's enthusiasm for the project came about because "Mucha is one of his heroes", said Mark Ross, the director of Glorious Creative agency managing the campaign.

[10] The work created some controversy:[11] Gilbert and George endorsed the images, but The Mighty Boosh and The White Stripes were not pleased to be featured.