[3][4][5] Sears produces satirical YouTube videos where he parodies lifestyle gurus, wellness coaches, and government policies.

[7] He attended Bowling Green State University, but withdrew after several months to begin studying holistic culture at the Ohio life coaching school Journeys of Wisdom.

In the video, Sears delivers lines such as "If you're ready to have a ravenous appetite for impossible standards and dogmatic feelings of victimization, then let's get started on what you need to do to become gluten intolerant" in a deadpan and sarcastic manner typical of his YouTube content's approach to satire.

[9] Sears was cited by Australia's ABC News as one of "a growing number of comedians satirising fad gluten-free and grain elimination diets".

[10] In March 2017, Sears recorded a segment with CBC Radio's "Early Edition" in which host Samantha Garvey joined him in a tour of Vancouver's "most spiritually trendy spots".

But columnist Michael Roberts ultimately concluded that Sears "could always run for mayor in Zephyr's place, especially given his high public profile".

He notes that Sears has promoted claims about COVID-19 such as that Vitamin D provides protection against the disease, has referred to masks as "face suffocators", and had a video removed by YouTube "for spreading unfounded conspiracy theories".

[21] Sears was the master of ceremonies at the Defeat the Mandates rally in Washington D.C., on January 23, 2022,[22] alongside Robert W. Malone, a fellow promoter of COVID-19 vaccine misinformation,[23][24] and anti-vaccine activist Robert F. Kennedy Jr.[25][22] The New York Times characterized him as a "conservative conspiracy theorist"[26] and Vice News described him as an "anti-vaccine comedian".