However the publisher continues to support younger or still overlooked Swiss and international artists, including Urs Fischer, Valentin Carron, Sterling Ruby, Troy Brauntuch, Tony Oursler, Kelley Walker, Mai-Thu Perret or Cyprien Gaillard.

While the Geneva-based studio Gavillet & Rust is responsible for the art direction, other renowned graphic designers such as Norm,[2] M/M Paris,[3] Cornel Windlin,[4] Marie Lusa[5] or Peter Saville[6] have also contributed titles from JRP|Ringier's catalogue.

JRP Editions (Just Ready to be Published) was founded in 1997 in Geneva, Switzerland, by art curators Lionel Bovier and Christophe Cherix, from their admiration for the small press scene of the 1970s.

Christophe Cherix carried on his activities at the Cabinet des Estampes in Geneva and later at the Museum of Modern Art in New York, of which he became Chief Curator of prints and illustrated books.

Another aspect of Lionel Bovier's publishing activities was born of a general dissatisfaction with group exhibition's catalogues (the pseudo-documentation of a project, produced before the show, with the two-pages-by-artist-rule, and the inadequate biographies).