[1][2] It was launched in April 2014, over the Passover holiday, by founder David Yarus and three co-founders under the business entity name Smooch Labs.
[4] Yarus stated that JSwipe filled a gap among younger Jews who would be embarrassed to be on an existing Jewish online dating service like JDate.
[5] They set filter preferences for potential partners by geographic distance, sexual orientation, level of Jewish observance or denominational affiliation, and keeping of kashrut dietary laws.
[14] Yarus publicized the legal maneuvers, leading the CEO of Spark Networks, Michael Egan, to accuse JSwipe of “misrepresentation,” “theft,” and “brazen attempt to build business on the back of JDate.
"[6][15] An attorney with the Electronic Frontier Foundation, a non-profit digital rights group, believed that Spark Networks' patent would be found invalid in the wake of the 2014 U.S. Supreme Court decision in Alice Corp. v. CLS Bank International, but noted that it appeared unlikely that Smooch Labs would raise sufficient funding to litigate the matter in court,[14] which might require millions of dollars.
[14][17] An industry observer believed that the litigation was an attempt to force Smooch Labs to sell the company to Spark Networks.
[19] It has sponsored the Matzo Ball since 2018,[20][21] a Christmas Eve party targeted at young Jews in the United States.
In 2017, JSwipe joined with The Forward to promote its 45 most popular women and men singles from the app, with bios and photos.