Advertised as an "app for Jews with ridiculously high standards," Vogue called Lox Club the "Jewish Raya".
[1] Lox Club was founded by 29-year-old product designer Austin Kevitch, from Santa Monica, California, in 2020.
[2] Kevitch claimed he created Lox Club as a joke in response to what he called "cringy" dating apps.
[4] By December 2020, the company had eight employees and over 10,000 members, with a two-week waitlist because every application was reviewed by eight people.
"[2] For paying members, the app offers access to a matchmaker, with whom users can message to improve their profiles or find matches.