JUCY is primarily a car and campervan hire business and also operates scenic cruises in Milford Sound, and Snoozes in Auckland central, Queenstown, and Christchurch.

[6] In 2012, JUCY opened offices in the United States, initially offering larger motorhomes for hire.

In 2015, JUCY offered 200 campervans for hire in three locations across the West Coast of the United States: Los Angeles, San Francisco, & Las Vegas.

[7] In 2016, JUCY bought a 50 percent stake in Yourdrive, a peer-to-peer car rental business in NZ.

[11][12] As part of the customer experience, Jucy Cruise joined forces with Pita Pit and offered Milford Sound's only on-board fast food restaurant.