The company has also created the video management software "JW Platform", formerly known as "Bits On The Run".

In 2008 a company, headquartered in New York, was formed which continued to develop and distribute the player.

[6] During the early development, before it was purchased by Google, YouTube videos were streamed by JW Player.

There is a basic free of cost version distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States (CC BY-NC-SA)[14] license in which videos are displayed with an overlaid company watermark, and a commercial 'software as a service' version.

JW Player supports MPEG-DASH (only in paid version), Digital rights management (DRM) (in collaboration with Vualto), interactive advertisement, and customization of the interface through Cascading Style Sheets.