Jack O. Gross

The station received a network feed of Paramount programs that included among others, Hollywood Opportunity,[7] Meet Me in Hollywood,[7] Magazine of the Week,[7] Time For Beany[8] and Your Old Buddy; the station aired six hours of Paramount programs each week.

[7][9] Since there was no technical transmission network to distribute Paramount programs to its affiliates, KFMB instead carried the network's programming via a transmitter link from the broadcast tower of Paramount's Los Angeles affiliate KTLA atop Mount Wilson, 90 miles (140 km) from the KFMB-TV transmitter site on Mount Soledad.

In the early years, from 1949 to 1953, KFMB operated in the basement of the San Diego Hotel at 5th and Ash streets.

[13] Gross continued to buy and sell interests in radio and television stations throughout the 1950s, 1960s and 1970s, including KSON, KALB-TV, KSDO and KBUK, which he owned at the time of his death.

He was married to Loretta Glazer Gross (1906-1999),[15] who was an heir to the Fort Worth-based Uncle Jo Bottling Company.