Ross became iconic in Arizona for his commercials using the song "They always call him Mr. Touchdown," and often included a promotion like "Buy a car, get a trunk load of groceries."
"[1] In addition to cars, Ross was a major land developer, responsible for creating the planned community of Winslow West.
[2] Ross and Acquanetta were prominent citizens, donating to the Phoenix Symphony and the construction of Mesa Lutheran Hospital and founding Stagebrush Theatre.
However, some voters continued to perceive him as a used car salesman, despite his serious effort to address his image in the actual primary campaign."
[10] During Ross' second campaign his priorities were "reorganization of state government, reduction in size of state government, statewide ecological land use plan, law and order (curtailment of drugs and control of crime), reorganization of welfare program, lower taxes on all levels and eliminate sales tax on food"[11] Ross lost again to Castro, taking 18.2% of the vote.