DC hired Schiff as an editor in 1942 and he oversaw the various Batman and Superman comic book titles[5] after Weisinger was drafted into military service during World War II.
[1] He developed a series of public service announcements which ran throughout DC's entire publishing line[9] from 1949 to the mid–1960s[10] and scripted the "Johnny Everyman" feature which had been created by Nobel Prize laureate Pearl S.
[11] He launched comic book titles which were licensed from the popular radio programs A Date with Judy,[12] Gang Busters,[13] and Mr. District Attorney[14] and co-created new characters such as Tommy Tomorrow[15][16] and the Wyoming Kid.
[18][19] In 1958, he became involved in a legal dispute with artist Jack Kirby over the "Sky Masters" newspaper comic strip and Schiff won the resulting lawsuit.
[21] DC's upper management removed Schiff as editor of Batman and Detective Comics due to low sales and replaced him with Julius Schwartz in 1964.