Doris Day bought records there, and many classical musicians came in to make purchases and chat with Skurnick.
[4] [5] [6] [7] [8] In the magazine Skurnick sought to build respect for music as an art and to raise performance standards.
His aim was to record a history of music, with special attention to the lesser known masterpieces, in performances that would be a model of authentic musicianship.
Film director Jules Dassin, then an actor at the Artef, a Jewish theater in New York, appeared in it.
Because he was not able to afford to rent the space regularly, he suggested the project to Betty Chamberlain, Director of the Department of Communications at The Museum of Modern Art from 1948–53, who subsequently introduced a more elaborate series of films at MoMA.