Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina (born August 4, 1987) is an American beauty YouTuber.

According to Entrepreneur, Aina was repeatedly told at makeup counters in cosmetic stores that "the trends she wanted to try wouldn't work for her complexion."

"[3] Aina argues that people of color are poorly represented and often ignored in the beauty industry, and has criticized makeup shade ranges for not being inclusive of darker skin tones.

"[2] In addition to foundation shades, Aina has said that eye shadow, blush, and lipstick colors aren't universal for skin tones.

[4] Aina has disapproved of people who claim that they "don't see color," saying that they ignore racial issues and discourage her from discussing them.

[8][11] After IT Cosmetics co-founder and CEO Jamie Kern Lima criticized the beauty industry for non-inclusive and unrealistic depictions of women in advertising, Aina, who had previously criticized IT Cosmetics, confronted her and the rest of the industry about excluding people of color and accepting critiques from a white woman.

[9] In August 2019, Aina released an eyeshadow palette in collaboration with cosmetic brand Anastasia Beverly Hills.