Founded in 1983, it is a regional lifestyle and general interest magazine covering Northeast Florida.

[1][2] The magazine established itself with aggressive growth and a wide-ranging distribution network across Northeast Florida as far as Ocala.

[3] Like other similar regional publication, Jacksonville Magazine grew by partnering with local hotels, real estate firms, and the Chamber of Commerce to provide a distribution stream.

These avenues enabled steady growth, although the magazine also maintained a sizable subscriber base.

[2] As of 2016, its supplements are Your Health, 904, Taste, Bride, Home, and the Ultimate Guide.