She served as a judge during tryouts, helped design their uniforms and approved their dance routines.
[5] In addition to performing at games and pep rallies, members function as goodwill ambassadors of the team from May to February.
[4] They are frequently joined by team mascot Jaxson de Ville to participate in events in the Jacksonville metropolitan area[6] where they sign autographs and pose for pictures.
[4] Jaguars marketing and sales operations manager Steve Livingstone commented, "when the cheerleaders do an autograph signing, the interest is just phenomenal".
A three-day clinic is held at TIAA Bank Field where the cheerleaders from the Roar teach dance skills and engage in teambuilding activities in preparation for the Junior ROAR Production during halftime at a Jaguar game.