A member of the advisory board for southcoast Denmark tourism VISM [3] and in 2022 he won the Danish National Radio P2 "firesoul personality".
It is hailed for unconventional teaching methods and a special focus on mental health within the music industry through experiments with "work-life" balance.
In 2021 it exploded on the world scene, reaching more than 2 billion worldwide (source: Hypefactors) and featuring on the front page of the New York Times.
The foundation has since expanded and in 2018 they opened the worlds first ever permanent cello center and retreat close to the UNESCO heritage site of Stevns Klint on the Danish coastline, 1 hour from Copenhagen.
In 2019, Jacob was invited to perform by Vienna Philharmonic Orchestra during their annual January ball,[8] and he took with him 8 cellists from the foundation to appear at this special gala event, whilst in the same year Deutsche Grammophon released “Maddalena and the Prince”, and proceeds from the CD were donated to SCS.