[7] He joined Euro Disney as spokesman in 1991, six months before the opening of Disneyland Paris, then presented as Europe's "greatest project".

The company became the European leader in digital sports information, being the first to broadcast live football matches on mobile phones.

[12] In 2009, he became chairman and chief executive officer of Turf Éditions, a media group dedicated to horse racing, for which he undertakes the digital transformation.

Didier Quillot, the new executive director of the LFP (Ligue de Football Professionnel), introduced him to Frank McCourt, who had previously expressed an interest in a club acquisition.

The voluntary departure plan[14] launched in June 2017 resulted in the end of OM TV in favor of investments in digital content.

[15] At the end of the 2017–18 season, Adidas, the club's equipment supplier since 1974, was replaced by Puma, with whom OM signed a five-year partnership.

[16] After several years of negotiations, in July 2018 he announced that he had reached an agreement with AREMA, a Bouygues subsidiary, to become the exclusive manager of the Stade Vélodrome.

OM thus recovered all event activities (seminars, visits, concerts) and allowed itself to freely invest in the stadium (sound, light, etc).

He also describes the revolution brought about by artificial intelligence in decision-making and depicts the characteristics of the augmented football player of tomorrow.

He had been coming under fire by the supporters of the club, and Marseille was in a complicated situation following poor results on the pitch and the violent incident that occurred at La Commanderie with the fans.