Marcelino, as manager of Recreativo (from 2005 to 2007) then of Racing Santander (from 2007 to 2008), relied on the analysis of the young Longoria while building his team.

[5][4] Longoria began his career as a media consultant with Radio Marca after having been spotted by the journalist Axel Torres on the forum Soccerole.com, which he led.

[9][5] Longoria, who can speak six languages (Spanish, French, English, Italian, Portuguese and German), became sporting director of Valencia in February 2018.

[10] Longoria was named sporting director of French club Olympique Marseille (OM) on 26 July 2020, succeeding his compatriot Andoni Zubizarreta.

[16] He brought in Jorge Sampaoli to succeed Nasser Larguet, the interim manager following the departure of André Villas-Boas.

[18] Tudor would go on to stay only one season at OM,[19] and was succeeded by Longoria's former colleague Marcelino, who himself only lasted three months before resigning.