[1] He was raised in a family where his sibling sisters had a passion for styling and dressmaking, which he credits for his inspiration to make his own design.

[1] At the age of seventeen, Ismail started working a professional fashion designer and introduced his brand "Jaadhu".

[1] While working at MNDF, Ismail received the opportunity to sew and design costumes for the entertainment shows and stage performances organized by them, which enabled him to showcase his talent to the public.

Recognizing his passion for the industry and commitment to develop individuals with fashion sense, in 2011, the Government of Maldives honoured him with the National Award of Recognition for Applied Arts.

[6] The series centers around a happy and radiant family which breaks into despairing pieces after a tragic incident that led to an unaccountable loss.