[3] The following year, in 1976, production of Jaffa Cakes biscuits commenced,[4] having acquired the license from McVitie's.

[5] In 1978, "Jaffa" biscuits as brand were legally protected in SFR Yugoslavia.

[6] Later, in 1981, a new product named Munchmallow was introduced, which consists of an egg white cream filling on a thin biscuit, covered in a chocolate layer.

From 2004 onward, Jaffa began expanding its assortment of products, starting with the O'cake wholegrain biscuits, introducing new flavors of Jaffa Cakes and Munchmallow and, later in 2006, introducing Domaći keks ("Homemade biscuits") teacakes.

In 2008, Jaffa entered the salty snacks market with the introduction of the Tak brand, consisting of crunchy salty crackers, and the same year they introduced their own brand of Neapolitan wafers – Napolitanka.