The company first grew from Jaffe’s discovery that lightweight tunable reflector panels placed in the reverberant stage towers of multi-use theatres increased orchestral liveness, intimacy and warmth.

[citation needed] Since these designs allowed acousticians to place overhead ceiling reflectors closer to the musicians, the shells improved on stage hearing to the benefit of orchestral ensemble and sectional balance.

Early in the company’s history, while working on a grant for the National Endowment for the Arts, Jaffe realized that the elitist image of orchestral performance and the formal seating arrangement of the typical concert hall were actually reducing attendance at these events.

JaffeHolden also developed the use of electronic reflections to provide needed aural information in specialized circumstances where physical acoustic solutions alone could not meet the required symphonic criteria due to budget constraints, building landmark restrictions and/or operational flexibility.

This was first utilized in the Tokyo International Forum, and subsequently at the Bass Performance Hall in Fort Worth, Texas and the Thelma Gaylord Theater at the Oklahoma City Civic Center.