Jag kommer

"Jag kommer" (English: "I'm coming") is a song that was recorded by Swedish singer Veronica Maggio and is included on her third studio album Satan i gatan (2011).

An English-language version of the song, titled "I'm Coming", was released by Swedish singer Tove Lo on 20 March 2020 as part of Spotify's Studio It's Hits program.

[5] Universal Music AB sent "Jag kommer" to Sveriges Radio P3 on 10 February 2011[6] and released it as the lead single from Satan i gatan for download the following day.

[14] When asked if the hook's lyrics are a double entendre, the singer said she preferred to be "suggestive" and that "Jag kommer" is open to the listener's interpretation.

[20] Maggio said although The Strokes' music had inspired the song, she did not plagiarize "Reptilia", adding "there are only eight white and five black keys on a piano, as long as you make something your way it's okay".

[3] Some journalists, including Ralph Bretzer of Arbetarbladet and Emanuel Videla of Gaffa Sweden, also noted similarities between "Jag kommer" and songs by The Strokes.

[21][22] The staff of Popdust compared the track's composition with the music of bands Metric and The Strokes, and likened its lyrics to the songs of Robyn.

[14] Other publications, including Festivalrykten and Norran, said "Jag kommer" is a departure from Maggio's previous soul tracks, which is due to her association with Walz.

[26] Romerikes Blad's Kaja S. Knatten considered "Jag kommer" to be "more lively" than the rest of Satan i gatan, deeming its rhythm catchy.

[27] Fredrik Franzén of Gaffa Sweden described "Jag kommer" as lively and ecstatic,[18] and Emanuel Videla of the same publication called it a euphoric track that does not represent the themes of the album.

[22] Øyvin Søraa of Oppland Arbeiderblad noted the song includes elements of the music of Swedish pop artists such as Ted Gärdestad, Harpo and Gyllene Tider, especially its light composition and "good" hook.

[30] In her review of Satan i gatan, Smålandsposten's Louice Petterson considered both "Jag kommer" and the album's title track "must-hear songs".

[32] Sydsvenskan's Anna Hellsten considered "Jag kommer" the best track on the album, calling it a "super stylish" song with "preppy" guitars and bright vocals.

[35] Lisa Appelqvist of Kristianstadsbladet said Maggio's collaboration with Walz is "a match made in heaven", especially on tracks such as "Jag kommer" and "Mitt hjärta blöder".

[35] Per Strömbro of Norran commented Maggio's shift from soul to rock is mostly evident on "Jag kommer" and that her association with Walz turned out to be a brilliant choice.

[46] It was certified septuple platinum by the Swedish Recording Industry Association (GLF), denoting 280,000 sales in Sweden, and became the most successful track of 2011 in the country.

[55] In Norway, "Jag kommer" entered the Topp 20 Singles chart at number 20 on the ninth week of 2011, becoming Maggio's second entry after "Måndagsbarn" in 2009.

[56] "Jag kommer" was certified double platinum by the International Federation of the Phonographic Industry (IFPI) on 21 November 2011 for selling 20,000 units in Norway.

[59] Robinovich directed the music video for "Jag kommer", which was released on YouTube on 11 April 2011,[60] and premiered two days later in Sweden and Norway.

[62] Following this, Maggio enters her bedroom, changes her clothes, then struggles to leave her apartment because each time she reaches the door, the moving floor carries her away from it.

In an interview with Gaffa Norway in 2019, she said she sometimes tires of continually performing her best-known songs but she enjoys playing "what the audience wants to hear" because their reception and "energy is so good".

[64] Maggio performed the song on 2 May 2011 at the Popsalongen show at NRK P3 in Norway,[65] and on 30 June 2011 at the Peace & Love festival in Borlänge, Sweden.

According to Markus Larsson of Aftonbladet, Maggio's Peace & Love performance was the best of the festival's repertoire and the public's reception was a "collective orgasm".

[72] On 3 June 2017, Maggio performed the song at Gröna Lund, Stockholm, wearing a white top, shorts and silver boots.

On 20 March 2020, Swedish singer Tove Lo released an English-language version of "Jag kommer" titled "I'm Coming" as part of Spotify's Studio It's Hits playlist.

[83] Studio It's Hits is a Spotify program in which Nordic artists are invited to record a cover, re-record one of their songs or create a new track.

[84] Lo covered "Jag kommer" because she considers it special and "it came out when everything was changing for me and my career as a songwriter took off when I signed a contract to Warner Chappell".

[97] Owen Maxwell of Ottawa Life Magazine compared "I'm Coming" with the music of Robyn, and commented it does not "carry the brutality [Lo's] lyricism usually does".

Christian Walz , producer and writer of "Jag kommer"