Jocione Mendonça (19 February 1970 – 29 June 2018), better known as Jailson Mendes and sometimes Pai de Família, was a Brazilian porn actor and YouTuber.

Retired due to health issues, Mendonça was invited to act in pornographic films while he was in São Paulo and ended up making three of them.

He worked as a production assistant, but due to muscular dystrophy in the spine region—a problem that led him to undergo surgery—and a chronic condition of kidney failure, he had to retire prematurely.

[4] Shortly after the meme's popularity, Jocione was scared by the exposure, which included his family and friends, and quickly deleted his social media profiles.

As for the nickname "Pai de Família" ("Family Man"), Mendonça explained that when he discovered he had become a meme, it already existed: "I believe they created it because of the way I was dressed in the movie.

[2] Mendonça explained that a production company, Freedom, had contacted him and suggested the channel to change his image of a porn actor.

[5][7] In April 2018, on the same show, a similar situation occurred with the presenter Carlos Tramontina, who read a question from a user named "Jailson Mendes".

[5][8][9] On 29 June 2018, Mendonça suffered a heart attack and was taken to Planalto Hospital in São Paulo but died shortly thereafter.

The following day, a note of condolence was posted on his official Twitter account, which, according to Gilmar Lopes of E-farsas [pt], "left the internet in mourning".