Following his research, he began experimenting on the hooves of domestic horses to find an effective way to trim their feet and allow them to remain barefoot and strong.
In 2009 Jamie Jackson established another organisation called Institute for the Study of Natural Horse Care Practices known as ISNHCP.
The organisation aims to provide education on genuine Natural Hoof Care based on the Wild Horse Model.
According to veterinarian Robert Cook, Professor of Surgery Emeritus at Cummings School of Veterinary Medicine at Tufts University in Massachusetts, Jackson provided "indisputable evidence, available for more than a decade, disproving the claim that domesticated horses need shoes.
Natural horse care practices include elements of natural hoof care, encouraging herd mentality, foraging for small amounts of food strategically available throughout the day, maintaining a watering hole near or at the source of drinking water, and behaviors related to horses as prey animals, relative dominance (pecking order), grooming, resting and sleeping behaviors.