Jake Christopher Clifford Millar (8 August 1995 – 29 November 2021) was a New Zealand entrepreneur and businessman who founded the companies Oompher and Unfiltered.

During his primary school years Millar's Mother Robyn helped him create and sell fridge magnets outside of supermarkets.

This change was motivated by a desire to avoid confusion with the American rapper of the same name, as this was impacting the visibility of his business and its achievements online.

Millar expressed a wish that he had chosen a more distinctive change, reflecting on the decision, “All the stuff we were posting about the business and the publicity we were getting at the time was just getting lost.

[5][21][22][23] Following the sale of his business, pressure from investors and New Zealand media led Millar to leave the country for Kenya.