[11] After gaining acclaim on Vine and YouTube, Paul was hired onto the set of the Disney Channel series Bizaardvark, playing a character who accepted dare requests to perform.

[15][16][17] Paul later confirmed the news on his Twitter page, saying he would now focus more on his personal brand, YouTube channel, business ventures, and more mature acting roles.

[13] Paul later revealed in an interview with The Hollywood Reporter that he was actually fired from Bizaardvark by Disney, which wanted to expedite the process of weaning him off the show due to the KTLA segment.

[19] On January 17, 2017, his 20th birthday, it was reported that he had launched media company TeamDom with $1 million in funding to create an influencer marketing management and creative agency around teen entertainment.

It featured vocals from members of the team at the time, consisting of Nick Crompton, Chance Sutton, Ivan and Emilio Martinez and Tessa Brooks.

[21] In 2017, Paul released and later deleted singles including "Ohio Fried Chicken", "Jerika", "No Competition", "That Ain't on the News" and "Litmas".

On November 22, 2017, Paul released a remix of "It's Everyday Bro", featuring American rapper Gucci Mane in place of Team 10, alongside the new music video for it.

The song was a diss track towards Paul's boxing opponent Deji Olatunji (ComedyShortsGamer), the younger brother of British YouTube star, internet personality, boxer, and rapper KSI.

On September 10, Paul released another single, titled "23", alongside a music video at his house[31] which only starred his older brother Logan and also featured clips of him and a few of his friends.

Paul made an appearance during the match, entering the arena to his 2017 song "It's Everyday Bro" and rescuing Logan from an attack by The Usos and Solo Sikoa.

[50] On November 28, Paul returned to the ring against basketball player Nate Robinson and was the co-feature bout to the exhibition match between Mike Tyson and Roy Jones Jr. at the Staples Center in Los Angeles, California.

[52] In 2021, after a back-and-forth on social media, it was announced that Paul would headline a bout with former Bellator MMA and ONE Welterweight Champion Ben Askren on April 17, 2021 at the Mercedes-Benz Stadium in Atlanta, Georgia.

[65] After the cancellation, it was announced that Paul would be facing former UFC champion Anderson Silva on October 29 at the Desert Diamond Arena in Glendale, Arizona.

[101][102][103] In anticipation of his MMA debut, Paul began training Brazilian jiu-jitsu with ADCC head organizer Mo Jassim and Michael Perez.

[105][106][107] On January 3, 2018, Paul uploaded a video to his YouTube channel entitled "I lost my virginity" that used a thumbnail of himself and his then-girlfriend Erika Costell posing semi-nude on top of each other.

[108] On November 29, 2020, Paul sparked frustration after stating he paved the way for content house creation and boxing matches between high-profile social media stars.

In a vlog explaining their departure from the group, the brothers accused Paul and the other members of regularly targeting them out of anti-Mexican sentiment, conflating them with Mexicans when they are, in fact, Spaniards.

The Martínezes alleged Paul and his associates would use Hispanic stereotypes and slurs, invade their privacy, destroy their property, and withhold payment after telling them they could not have a bank account in due to being immigrants.

[116][117] In January 2018, Paul started the website Edfluence, a program claiming to teach younger people how to be successful, learn life skills, and earn money online.

[118] On February 15, Paul announced that he would partner with Los Angeles-based brand development group GenZ Holdings Inc. to create a $19.99-per-month platform aimed at teaching children how to build an online presence.

[119] "The Financial Freedom Movement" promises to give subscribers access to "Jake Paul's personal experience, rituals and secret formula" and "cutting edge mentorship, coaching, and training".

[120] On January 3, 2019, Paul, along with fellow YouTuber RiceGum, came under fire for promoting MysteryBrand, a website that offers the chance to open a digital "mystery box" of pre-selected items with a promise to win one in real life at random.

[122][123] On the same day, the United States Court of Appeals for the Eleventh Circuit ruled in a lawsuit against Bitconnect that the Securities Act of 1933 extends to targeted solicitation using social media.

[130] On February 23, 2020, in Las Vegas, Nevada, Paul was involved in an altercation with British singer Zayn Malik at Westgate, the hotel near the MGM Grand Garden Arena at which the two were staying.

"[137][138] The interview sparked condemnation from various individuals and media outlets, such as fellow YouTuber Tyler Oakley, who called Paul "aggressively ignorant" and "embarrassing.

[140][141][142] Paul later apologized on social media condemning the violence, and also denied the accusations of looting, instead saying he was filming as a public service for a future video.

On the same day, the charges were dismissed without prejudice; the Scottsdale Police Department said it was "in the best interest of the community" and would allow a federal criminal investigation to be completed.

[147][148] On April 9, 2021, a video was released by TikTok personality Justine Paradise, who alleged that Paul forced her into oral sex and touched her without her consent during an incident at the Team 10 House in 2019.

[152][153] In March 2023, Paul was among eight celebrities charged by the U.S. Securities and Exchange Commission (SEC) with violating investor protection laws by promoting cryptocurrencies without disclosing that they had been sponsored to do so.

[165] On April 3, 2023, Paul and Dutch speed skater Jutta Leerdam publicly confirmed being a couple after the two had gotten in touch via Instagram a few months earlier.