[3] It is a diss track aimed at fellow YouTube personality RiceGum, the subject of an episode of iDubbbz's Content Cop series.

iDubbbz wears a t-shirt parodying the clothing brand Supreme and the streetwear culture RiceGum is associated with.

The music video for "Asian Jake Paul" was primarily filmed in Brighton, England and was released on October 3, 2017.

The video features cameos from other YouTubers, including PewDiePie,[9] Ethan Klein of h3h3Productions, Jack Douglass, Erik Hoffstad of Internet Comment Etiquette, and HowToBasic.

However, shortly after, the video was removed from YouTube by a copyright claim attributed to Matt Mandell, with no further information provided.