Jacob Mark "Jake" Pitts (born August 21, 1985) is an American musician best known as the lead guitarist of the rock band Black Veil Brides.

He began listening to Metallica around this time, because he wanted to recreate their sound.

From his Mother, Carolyn, he learned music and harmony theory, who was a classical pianist and composer.

Pitts is also influenced musically by rock and heavy metal artists such as Van Halen, Scorpions, Paul Gilbert, Buckethead, Randy Rhoads, Pantera, Black Sabbath, Armored Saint, Dio, Manowar, Iced Earth, Darkthrone, Cannibal Corpse, Slayer, Avenged Sevenfold, Mötley Crüe, and Metallica.

Before joining Black Veil Brides, Pitts played lead guitar in the bands the Perfect Victim and 80 Proof Riot.