[4] Shortly after the song's release, Kardashian confirmed that she had no plans to put out a full-length album any time soon.
[8] Titled "Turn It Up" and written by The-Dream and Tricky Stewart, the song features synthesizers and vocal harmonies.
[9] Three months later the song premiered during On Air with Ryan Seacrest, on March 2, 2011, was released on iTunes two days later.
Kardashian also revealed that a portion of the proceeds from the sales of the song would be donated to St. Jude Children's Research Hospital.
Jim Farber, writing for the Daily News, called the song a "dead-brained piece of generic dance music, without a single distinguishing feature," and suggested that the single made Kardashian the "worst singer in the reality TV universe.
"[6] In an August 2014 appearance on Bravo's Watch What Happens: Live, Kardashian stated that the biggest regret in her life was recording the song: "It’s definitely a memory and it was a fun experience.
[12] When it was first reported that Kanye West was scheduled to appear in an upcoming episode of Kardashian's new reality series Kourtney & Kim Take New York, it didn't take long for people to guess that they were up to something musically.
[13] It was later revealed that they were working in the music video for the song, which was filmed through December 28, 2010[8] and the beginning of January 2011 at a Culver City, California recording studio[13] by director Hype Williams but never officially released.
[14] In March, Kim tweeted pictures from the video shoot in which she is sporting a white fur and long braids.
The video features scenes of Kardashian "oiled up, writhing around in a pair of tiny pink booty shorts and a white tank top, displaying wet and wild hair as well as a shiny appearance to her skin; In another part of the clip Kim vamps it up donning bright-red, ultra shiny lipstick and giant mirrored aviator sunglasses as she licks her lips for the camera and gazes sultrily into the lens.
At one point the camera pans to a shot of Kim's famous derrière in a pair of neon pink shorts before showing her lying down in a revealing white top.