ShoeDazzle is a California-based online fashion subscription service that offers a monthly selection of shoes, handbags and jewelry curated to their members' fashion preferences.

[1][2] The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.

In March 2012, ShoeDazzle dropped its $39.95 monthly subscription model and expanded into apparel, handbags, weddings and lingerie.

[2] In 2013, fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist.

[3] In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab.