Jamal Brendan Edwards MBE (24 August 1990 – 20 February 2022)[1] was an English music entrepreneur, DJ and founder of the online R&B/Hip-Hop platform SB.TV.

[16] He also filmed others such as Stormzy, Ed Sheeran, Dave, Emeli Sandé, Rita Ora, Krept & Konan, Yungen, Mic Righteous, Nines, Tori Kelly, Bugzy Malone, Mist, English Frank, Aaron Unknown and Cadet.

The ad caused the SBTV site to crash due to the traffic and it became the second-most popular UK YouTube video of the year.

[19] Over the years Edwards constructed collaborations with some of the world's biggest stars, conducting the first online UK-based interviews with Drake, Nicki Minaj and Wiz Khalifa.

[8] As well as his online platform, Edwards released a headwear collection on Topman (his previous place of employment) with American Freshman.

[20] As part of the GQ Heroes series in 2019, Edwards hosted an open forum discussion with Adwoa Aboah on mental health.

[12] In 2019, Edwards directed the Chelsea FC remix video of grime artist Capo Lee's "Style and Swag".

The video featured players including Callum Hudson-Odoi, Ruben Loftus-Cheek, Ngolo Kante, Christian Pulisic, Tammy Abraham and Michy Batshuayi.

[27] In 2021, Edwards created the pseudonym Jamal Artman to launch his DJ career, paying homage to his birth name.

[31] Edwards directed a brand-new series to showcase the unseen side of Bugg's story, including his early years in Nottingham and the inspiration behind his music style and lyrics.

[32] In December 2021, Edwards directed Ed Sheeran's "Bad Habits" remix, featuring Tion Wayne and Central Cee.

The vlogs presented an unparalleled insight into Edwards's busy life, featuring artists, broadcasters, filmmakers, social influencers and more as he travelled around London and the UK showing off his pick-up truck.

[36] In 2020, Edwards announced a partnership with the Department for Education, a three-part campaign encouraging young creatives to consider undertaking an apprenticeship.

In March 2017, he made a documentary with The Guardian about male suicide, in which he spoke to his childhood friends who suffer with mental health problems.

"[42] As well as his documentary work, Edwards collaborated with the mental health charity CALM, and wrote a column that discussed the issue for the online site The Book of Man.

[43] Edwards died of a cardiac arrhythmia caused by recreational drugs[44] at his mother's home in Acton, London, on 20 February 2022, at the age of 31.